I’m a design leader focused on the intersection of user needs and business goals.

I enjoy applying my experience to help my team succeed.

I hire, manage, and grow designers at every level. It’s brilliant to see what people are capable of doing with the right support and environment. I provide that support with an inclusive and collaborative environment that all teams can thrive in.

My Role

Design Strategy, Product Development, Cross-Functional Collaboration, Hiring for Growth, Building High Performing Teams.

Design Leadership: 10+ years
Product Design: 7 years
User Research: 7 years

Specialties

PRODUCT

Ask questions, a lot of them. I design products and systems based on user insights with consideration for the short and long-term goals of the company.

UX

Understand the problem you are trying to solve and who you are solving it for. Eliminate pain points to provide the best possible experience for the user. Research, sketch, prototype, test. Repeat.

VISUAL DESIGN

Create delight and design it pixel perfect. Know your design tools, components, guides and resources. Collaborate with key people and show a compelling visual story.

BRANDING

Branding gets emotional. Great branding will align you in the hearts and minds of your customers. It sets the foundation for look, feel, voice, tone, values and is a guide for what’s next.

Teams I’ve worked with

Mimi Rosenheim
Mimi Rosenheim

Director of Online Marketing, Castlight Health

Shane Hartley
Shane Hartley

Art Director, Wizkids Games

Margo Chase
Margo Chase

Founder + Executive Creative Director, Chase Design

Alana is a talented hard working designer with a great depth of experience and sensibility to come up with real world design solutions. She has a great sense of style on multiple levels and her personality puts you at ease making her a great person to work with. She is clear in her communication and respectful of everyone. She's great at collaboration as well as keeping up on her work independently.

Karl Shibayama
Designer + Photographer

Thanks for gracing our team with your design talent and level-headed perspective.

Glenwood Barbee
Senior Marketing Manager
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