As the in-house lead of design at Castlight Health, I worked on evolving the brand beginning with the website re-design. We partnered with Cota Innovation for the project and a website re-designed quickly turned into a complete re-brand. Repositioning the company from bold imagery, with dark colors and “hit you over the head” messaging to a look and feel that evokes trust, comfort and humanity. With direction provided by Cota, I managed the design and implementation from the inside out while filling in design gaps left due to quick turnaround times and multiple rounds of revision. I directed all visuals, built out web pages, ui/ux, developed master and local style guides and ensured the re-brand was implemented with intention throughout the company. I worked with Product, Engineering, Marketing, and Sales to ensure a smooth transition. We launched the project in record time and it has been a huge success for the company.