I partnered with professional photographer, Molly DeCoudreaux, for a total rebrand of her company. I began with research that provided direction and insight for the development of multiple style boards and concepts. We landed on a hand drawn logo that captures the craft, quality and honesty of Molly’s photographs. The color pallet of black, gold and white identifies her as a premium brand with a professional and refined style. We utilized a handful of Molly’s photographs on business cards with a logo overlay. Molly launched her new brand and website in early 2016, doubling her business from last year.